Consultancy & projects

Consultancy Melaschuk-Medien

Deliverables

  • Requirement analysis
  • System selection
  • Profitability analyses
  • Project assistance

Core areas

  • Marketing portals for brand companies with advertising media (print and digital) for decentralised organisational units (e.g. branches)
  • Online shops (public or closed (for defined users)) for customizable advertising material and print-on-demand
  • Editorial systems for the collaborative creation of publications, e.g. product brochures, annual reports, publishing objects
  • Translation Management Systems

Providers with headquarters or sales in German-speaking countries are included in the system selection.

Approach

Melaschuk-Medien works vendor-neutral, i.e. no pre-selected provider pool defined in advance. Depending on the individual requirements, the providers that are essential for a project are first selected and then "filtered" step by step.

System selection can be performed using "classic" or "agile" methods. Agile methods have become established in software development ("Scrum") and can also be usefully applied to the software selection.

System selection with classic method

In the classic method, detailed specifications (catalogue of requirements) are created in the conception phase and the most accurate procedures are described, which are then implemented as part of the system set-up (implementation). Costs and expenses are estimated as accurately as possible in advance and, if necessary, secured with risk premiums or penalties.

If changes occur during the course of the project, these must be taken into account as extensions in the existing documents. These often lead to delays in the planned timeline of the project and affect the budget.

System selection with agile method

With the agile method, the requirements are defined within the framework of the concept in the form of a minimum scope and on the basis of important "key requirements". In addition, so-called "user stories" describe important processes from the user's point of view. A disadvantage may be that certain detail functions are not included in the standard system and must be implemented later as an individual adjustment. On the basis of agile methods, costs and efforts can be determined more inaccurately compared to the classic method, but they can be secured by cost caps.

During project implementation, the individual project steps are implemented at short intervals of about two to four weeks, in such a way that results are created that can be tested. The resulting change requests can be implemented flexibly and taken into account during the further project steps. This way one can also respond more quickly to changes in the market or technology.

System selection with an agile method usually requires less time and money than the classic method.

System selection process

Important: The individual requirements are at the beginning of every system selection. Suitable systems are those that most closely meet these requirements.

The following process can be designed flexibly according to the need and use of classic or agile methods:

  1. Appointment of a project team at the customer
  2. Workshop: Orientation, goals, requirements, processes and user stories
  3. Pre-selection of suitable systems
  4. Creation of a project description (tender document) based on the workshop
  5. Compilation of detailed requirements (specifications, classic method) or key requirements (agile method)
  6. Sending of project documents to the providers of the pre-selection (if required, multi-level with exclusion criteria)
  7. Evaluation of assessment of responses (objectively by means of value analysis)
  8. Provider selection
  9. Preparation and moderation of provider presentation
  10. Contacting of reference customers
  11. Testing of demo systems
  12. Performance of test projects
  13. Final decision
  14. Workshop with selected providers for the development of provider-specific project implementation as a basis for a binding offer
  15. Contract negotiations
  16. Start of project set-up and gradual project implementation

You determine the extent of the consulting project and in-house services yourself. If the requirements are known, e.g. through YOUR preparatory work or have already been compiled in a workshop, Melaschuk-Medien can also create "recommendation lists" with short profiles of relevant providers. An existing system pre-selection can also be checked, supplemented and evaluated.

The basis

  • Comprehensive market and system knowledge of Melaschuk-Medien
  • Transparent costs of consulting services
  • Comprehensible mediation of know-how
  • Database-based market overview
  • Comprehensive know-how basis as the base for individual requirement catalogues
  • Objective and provider-neutral system consulting without commission arrangements
  • Quick and effective information procurement through direct link to over 100 system providers
  • Constantly active communication network with manufacturers, users, service providers and experts

Vendor neutrality

Vendor neutrality must be demonstrable. Request references from consultants who will guide you in the important selection decision. MELASCHUK-MEDIEN can provide different types of references:

  • Confirmation about practical work by numerous customers.
  • Written declaration and guarantee that before, during and after the selection consultancy, no commissions are accepted from vendors and that there are no sales partner contracts in place.
  • Reference list with disclosure of providers selected in previous projects - An indication for neutrality arises from a wide variety of providers, without the frequent use of one.
  • Reasons for the selection or rejection of individual providers – in particular within the framework of the pre-selection, this ensures a well-founded decision.
  • Comprehensible procedure in the system selection and evaluation of the results by objective, measurable methods.
  • Clear project process – You know what and why something is happening in the project at all times.

"Mrs Melaschuk supported us in the provider selection for a marketing management system. Especially her independent, neutral and professionally oriented opinion was very helpful for us. Thank you for the great support!"
Diana Pelzl, Marketing Department, HUK COBURG