The guide for cross-media and multichannel

Cross-media book 3rd edition 2017

IRA MELASCHUK ET AL.

WEB-TO-PUBLISH | WEB-TO-MEDIA:
Guidelines für Cross-Media Production

Third updated edition 2017
288 pages, 146 illustrations
Mainly in German
Hybrid layout for print and digital

Sources of supply

Order at print.de (19,90 EUR)

Order at Amazon (19,90 EUR)

PDF version (free of charge, 17 MB)

PDF version

Web e-paper (free of charge)

E-paper start

Executive summary

This book provides a comprehensive overview of cross-media production methods from a technical and applications-oriented perspective, focussing on web-based solutions. It provides companies looking to design or optimise media production processes with a basis for their own positioning, and enables them to plan and gradually implement entire cross-media projects.

Target groups and objective

The target groups for this book include companies across all sectors, e.g. industrial and ­commercial enterprises, agencies, publishers, media service providers and printers, as well as the public sector.
Possible uses for web-based media production solutions in the fields of marketing, sales, product communications, e-commerce and ­publishing are equally diverse.

While corporate objectives, such as the use of digital sales channels, are a prerequisite for selecting the right technological solution,  aspects for corporate strategy design can also be derived from the technological opportunities.
This book conveys basic principles and practical know-how for the two cornerstones of successful cross-media project implementation: strategic alignment and technical realisation.

Supporter:
Supporter of the cross-media book