Marketing Operations

Show overview

Provider

BrandMaker GmbH

Show infopool page of BrandMaker GmbH


Updated on: 2021-09-20

System description Marketing Operations

BrandMaker is the leading SaaS provider of effective and scalable marketing ops management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. BrandMaker tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize BrandMaker as a leader in marketing ops. More than 300 leading enterprises, including Deutsche Bank, BestBuy, and Daimler, trust its solutions to increase collaboration, efficiency, and performance of their marketing planning and execution. For more information, please visit www.brandmaker.com.

Initial installation: 2008

Reference customers

Zeiss, tesa, Thalia, Best Buy, Brita, Festo, Red Wing Shoes, Rodenstock, TMD Friction


Media channels (internal / external)

  Internal External
Print Ja Ja
Website, webshop Ja Ja
Online, Mobile Ja Ja
Out-of-Home Ja
E-paper Ja Ja
E-books Ja
Video/Audio Ja
E-mail Ja Ja
Social media Ja Ja
 
Internal External
Print
Ja Ja
Website, webshop
Ja Ja
Online, Mobile
Ja Ja
Out-of-Home
Ja
E-paper
Ja Ja
E-books
Ja
Video/Audio
Ja
E-mail
Ja Ja
Social media
Ja Ja

Modules

BrandMaker Marketing and Campaign Planning

BrandMaker Marketing & Campaign Planning provides full visibility and control over activity planning and performance across multiple stakeholders on a central platform. It empowers marketers to plan, manage, run, localize, and optimize campaigns.

Standalone applicable

BrandMaker Finance and Budget Management

BrandMaker Finance & Budget Management provides the ability to plan, iterate, control, and optimize budgets to empower CMOs, CFOs, CEOs, and their teams to optimize projects, saving time and money.

Standalone applicable

BrandMaker Work and Resource Management

BrandMaker Work & Resource Management is a central platform that efficiently manages, controls, and optimizes workflows across the entire workload of your team for improved responsiveness, performance, and strategic alignment. 

Standalone applicable

BrandMaker Digital Asset Management

BrandMaker Digital Asset Management provides a central repository to manage content in any format, for any device, and for any purpose. Content is stored, distributed, launched, and monitored efficiently based on a transparent “single source of truth”.

Standalone applicable

BrandMaker Brand Management

BrandMaker Brand Management forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint. Global marketers now have the confidence about how their brand assets are being applied.

Standalone applicable

BrandMaker Fusion

BrandMaker Fusion bridges the gaps between all marketing operations - regardless of where your data comes from - resulting in a seamless martech stack that reduces administrative overhead and streamlines workflows and collaboration.


System basis

Frontend devices Desktop-PC, Laptop, Notebook, Smartphone, Tablets etc.
Frontend operating systems Windows, Mac, Linux etc.
Frontend web browsers • Microsoft Edge 83
• Mozilla Firefox 78
• Google Chrome 84
• Apple Safari 13
Frontend technology Internet Browser (AJAX, DHTML, Flash)
Server operation systems SaaS (Linux, Windows, Mac)
Server technology Java (J2EE), Adobe InDesign Server
Webserver Wildfly
PDF engine Adobe InDesign Server
Database system MS SQL, MySQL, Oracle
Operating On provider server
Frontend devices
Desktop-PC, Laptop, Notebook, Smartphone, Tablets etc.
Frontend operating systems
Windows, Mac, Linux etc.
Frontend web browsers
• Microsoft Edge 83
• Mozilla Firefox 78
• Google Chrome 84
• Apple Safari 13
Frontend technology
Internet Browser (AJAX, DHTML, Flash)
Server operation systems
SaaS (Linux, Windows, Mac)
Server technology
Java (J2EE), Adobe InDesign Server
Webserver
Wildfly
PDF engine
Adobe InDesign Server
Database system
MS SQL, MySQL, Oracle
Operating
On provider server

Interfaces

Pre-press and printing Yes
Order systems ERP: e. g. SAP S/4HANA, Oracle
Databases Yes, MS SQL, mySQL, Oracle
Other - Connections to a variety of systems OOTB (CRM, Procurement, etc.)
- Integration of external DAM systems
- Central management of external performance data
- BrandMaker desktop application plug-ins
- Customized integrations for individual requirements
Pre-press and printing
Yes
Order systems
ERP: e. g. SAP S/4HANA, Oracle
Databases
Yes, MS SQL, mySQL, Oracle
Other
- Connections to a variety of systems OOTB (CRM, Procurement, etc.)
- Integration of external DAM systems
- Central management of external performance data
- BrandMaker desktop application plug-ins
- Customized integrations for individual requirements

Licence models

Costs for system setup The setup is based on our smart launch method. The costs depend on the specific project scope.
Buying license  
Rental license
Ja
Software-as-a-Service price on request depending on product selection and number of users.
Costs for system setup
The setup is based on our smart launch method. The costs depend on the specific project scope.
Buying license
 
Rental license
Ja
Software-as-a-Service price on request depending on product selection and number of users.

Own services in the market overview

BrandMaker Services (BrandMaker GmbH)

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