The Metaverse is a virtual environment that provides an impressive and interactive environment for customers. Companies can present their brand and products in this virtual world and reach customers in an innovative and visually appealing way. It combines elements from virtual reality, augmented reality, social media and gaming to create an inclusive experience.
Examples of applications include virtual shops, virtual product tests and live events. The metaverse makes it possible to increase customer engagement and give them the feeling of being part of a community. It opens up new opportunities to present products and services and gain a competitive advantage.
Other applications include the organisation of virtual events or concerts, where users from all over the world can come together online and create their own avatars to interact with other participants and experience exclusive content.