An online shop is a digital platform that enables brand companies to present, offer and sell their products or services via the internet. The online shop serves as a virtual shop where potential customers can search for, select and buy products.
Marketing strategies and measures can be integrated directly into the sales process, such as search engine optimisation (SEO), search engine advertising (SEA), content marketing, social media marketing, email marketing or conversion optimisation.
Companies should continuously optimise their online shop to improve the user experience, increase the completion rate of purchases and increase sales.