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by Alexandra Oettler

Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).

by Alexandra Oettler

This article is given an overview about Facebook advertising tools.

by Alexandra Oettler

The International Organization for Standardization (ISO) has completed the first independent development of PDF, with PDF 2.0. The ISO 32000-2 standard includes several new functions as well as detail improvements and clarifications.