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2018
by I. Melaschuk
BVDW: Only 49 percent of email marketing managers are satisfied with campaigns
A survey by the Bundesverband Digitale Wirtschaft (BVDW) e.V. showed that only one in two email marketing managers (49 percent) are satisfied with the results of their work.
Read more … BVDW: Only 49 percent of email marketing managers are satisfied with campaigns
by I. Melaschuk
Interview with MEHRKANAL: Strategic partner for marketing
Markus Plaum, one of three managing directors of the MEHRKANAL GmbH, provider of marketing management solutions, describes in an interview with Ira Melaschuk, how the enterprise realizes strategic partnerships with its customers and which value takes marketing planning.
Read more … Interview with MEHRKANAL: Strategic partner for marketing