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Techno Newsletter (6 times / year)
Software news + trends
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Media planning with the "Multichannel Marketing Guide"
The "Multichannel Marketing Guide" from Melaschuk-Medien is an interactive tool for planning media and marketing campaigns across different channels. A technical article has now been published to help you select the right channels and advertising media for targeted marketing campaigns.
Read more … Media planning with the "Multichannel Marketing Guide"
by I. Melaschuk
International book market grows in 2023 despite crises
The global book market in 2023 shows an increase in sales in many countries despite crises. A joint study by GfK Entertainment and Nielsen BookData has shown that sales have increased in three quarters of the 16 countries analysed.
Read more … International book market grows in 2023 despite crises
by I. Melaschuk
Multichannel Marketing Guide + market overviews Web-to-Publish published
The interactive web-to-publish market overviews for systems and services from the management consultancy Melaschuk-Medien have been updated and expanded to include an additional overview: the Multichannel Marketing Guide.
Read more … Multichannel Marketing Guide + market overviews Web-to-Publish published
by I. Melaschuk
IAB Tech Lab releases in-depth analysis of Google’s Privacy Sandbox
IAB Tech Lab, the worldwide authority on digital advertising technical standards, has published a detailed report highlighting the difficulties faced by the industry in implementing Google's Privacy Sandbox.
Read more … IAB Tech Lab releases in-depth analysis of Google’s Privacy Sandbox
by I. Melaschuk
Orientation in the media market: Multichannel Marketing Guide + market overviews Web-to Publish
With the "Multichannel Marketing Guide", Melaschuk-Medien has developed a new tool that provides orientation in the complex media market.
by I. Melaschuk
AI translation provider DeepL launches service in 25 additional markets
DeepL, ein führendes Unternehmen im Bereich Künstliche-Intelligenz-Kommunikation, hat eine Erweiterung seines Abonnementservices DeepL Pro in 25 zusätzlichen Märkten und Sprachen bekannt gegeben.
Read more … AI translation provider DeepL launches service in 25 additional markets