MEHRKANAL Marketing Management System

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Provider

MEHRKANAL GmbH

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Updated on: 2019-02-28

System description MEHRKANAL Marketing Management System

The MEHRKANAL Marketing Management System (MMS) enables the central planning of marketing, the automation and evaluation of large parts of the control, and at the same time the CD-compliant adaptation to the regional market. The core functionalities include quick and easy individualisation, placement and booking of online and offline advertising materials. This makes regional marketing efficient and sustainable.
The MMS is modular, expandable and intuitive to use. An extensive role and rights system assigns defined contents and authorizations in the MEHRKANAL MMS to different user groups. The system can be adapted to several languages and can be used internationally. MEHRKANAL offers its customers comprehensive services, from consulting and conception to implementation and further maintenance. The optimal support of all participants along the entire process chain increases the advertising effectiveness of the marketing measures. Please feel free to contact us.

Initial installation: 2007

Reference customers

SIGNAL IDUNA, HUK-COBURG, EUROBAUSTOFF, Opel Germany, Opel Europe, Ford Germany, Ford Europe, PEUGEOT, Renault, Hyundai, PIRELLI, DISTRIGO, Schaeffler, STIHL, STIGA, mobilcom-debitel, ivv, Banque PSA Finance Germany, BKK Dachverband


Media channels

  Internal External
Print Ja Ja
Website, webshop Ja Ja
Online, Mobile Ja Ja
Out-of-Home Ja Ja
Apps Ja Ja
E-books Ja Ja
Video/Audio Ja Ja
E-mail Ja Ja
Social media Ja Ja
 
Internal External
Print
Ja Ja
Website, webshop
Ja Ja
Online, Mobile
Ja Ja
Out-of-Home
Ja Ja
Apps
Ja Ja
E-books
Ja Ja
Video/Audio
Ja Ja
E-mail
Ja Ja
Social media
Ja Ja

Modules

Marketing Calendar

Campaigns can be made accessible to the trade in a Gantt-like view. Trade partners are proactively guided through the measures of a cross-channel campaign and can also supplement their own measures and be reminded of measures.

Standalone applicable

Budget Management (Advertising Cost Subsidy)

Possibility of subsidizing the ordering of individual advertising materials inside and outside the portal. Order verification by head office and/or agency possible. Accounts and budgets are assigned to the users of the system by the head office.

Standalone applicable

Module overview (offline channels)

Print (printed matter, inserts, mailshot, mailing), advertisements, Out Of Home. Extensive databases with distribution media as well as area and target group selection are available. Use of CRM data possible.

Standalone applicable

Module overview (online channels)

Online Banner, E-Mail Newsletter and Facebook/Google/Instagram Ads (transmission of the package booking to media agency. Extensive databases with distribution media as well as area and target group selection are available. Use of CRM data possible.

Standalone applicable

Automated, multi-level direct marketing (Direct Marketing Cockpit/CRM)

Centrally initiated measures can be executed on a local level, multi-stage (e-mail, letter, SMS, call center) and automated. Central and local CRM data can be used. Performance measurement possible at any time.

Standalone applicable

Offer Database (Offer Data Base)

Central storage solution for reusable content from which advertising materials are generated. Control and change of offers with one click across all channels and advertising media possible.

Standalone applicable

Media Asset Library

Media Asset Library for the structured categorization, management, grouping, distribution (download, shopping cart dispatch) and validation of assets of any file format. It is also possible to use the assets directly in the advertising media.

Standalone applicable

Online Shop

Clear ordering system for various advertising materials, POS materials or promotion and event packages. Everything online and within the marketing management system for easy operation and user orientation.

Standalone applicable

Website Building Kit

Centrally provided web presence with individualization options for the sales partner. In this way, central and regional interests are united on one website and a uniform brand presence of all partners on the web is guaranteed.

Standalone applicable

More modules

All the basic settings of the Marketing Management System (MMS) are controlled from our base: from central data management to a role and rights system to reporting. With the help of various reporting tools, all important data regarding system usage (logins, campaign effectiveness, marketing activities, budgets, etc.) can be presented from different perspectives within the framework of standardized or individual reports. The evaluations help to optimize the planning and execution of campaigns for the future. In order to keep a clear overview of the measures from the MMS at any times, MEHRKANAL also provides a marketing planner or a campaign manager, for example. This enables us to control and implement all activities throughout the year in a targeted manner. Further information is upon upon request.


System basis

Frontend devices Desktop PC, Laptop, Notebook, Tablet PC, Smartphones
Frontend operating systems Windows, iOS, Linux
Frontend web browsers All common desktop browser
Frontend technology AJAX, DHTML
Server operation systems Linux
Server technology PHP
Webserver Apache
PDF engine PDFlib
Database system mySQL
Operating On provider server or On customer server
Frontend devices
Desktop PC, Laptop, Notebook, Tablet PC, Smartphones
Frontend operating systems
Windows, iOS, Linux
Frontend web browsers
All common desktop browser
Frontend technology
AJAX, DHTML
Server operation systems
Linux
Server technology
PHP
Webserver
Apache
PDF engine
PDFlib
Database system
mySQL
Operating
On provider server or On customer server

Interfaces

Pre-press and printing External data sources such as customer relationship management (CRM) systems or merchandise management systems (e.g. SAP) or product information management (PIM) systems can be quickly and simply integrated in existing infrastructures at any time.
Order systems E.g. SAP
Databases The media asset management module offers users a wide range of image, text, video, sound and online materials. With accompanying information and diverse options to order selected data as assets, download them or forward them.
Other  
Pre-press and printing
External data sources such as customer relationship management (CRM) systems or merchandise management systems (e.g. SAP) or product information management (PIM) systems can be quickly and simply integrated in existing infrastructures at any time.
Order systems
E.g. SAP
Databases
The media asset management module offers users a wide range of image, text, video, sound and online materials. With accompanying information and diverse options to order selected data as assets, download them or forward them.
Other
 

Licence models

Costs for system setup Negotiable
Buying license
Ja
Negotiable
Rental license
Ja
Negotiable
Costs for system setup
Negotiable
Buying license
Ja
Negotiable
Rental license
Ja
Negotiable

Own services in the market overview

MEHRKANAL Services (MEHRKANAL GmbH)

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