MEHRKANAL Marketing Management System
Updated on: 2021-01-29
System description MEHRKANAL Marketing Management System
The MEHRKANAL Marketing Management System (MMS) enables the central planning of marketing, the automation and evaluation of large parts of the control, and at the same time the CD-compliant adaptation to the regional market. The core functionalities include quick and easy individualisation, placement and booking of online and offline advertising materials. This makes regional marketing efficient and sustainable.
The MMS is modular, expandable and intuitive to use. An extensive role and rights system assigns defined contents and authorizations in the MEHRKANAL MMS to different user groups. The system can be adapted to several languages and can be used internationally. MEHRKANAL offers its customers comprehensive services, from consulting and conception to implementation and further maintenance. The optimal support of all participants along the entire process chain increases the advertising effectiveness of the marketing measures. Please feel free to contact us.
Initial installation: 2007
Picture gallery
Reference customers
SIGNAL IDUNA, EUROBAUSTOFF, Opel Germany, Opel Europe, Ford Germany, Ford Europe, PEUGEOT, Renault, Hyundai, PIRELLI, DISTRIGO, Schaeffler, STIHL, STIGA, mobilcom-debitel, ivv, Banque PSA Finance Germany, BKK Dachverband
Media channels (internal / external)
| Internal | External | |
|---|---|---|
| Ja | Ja | |
| Website, webshop | Ja | Ja |
| Online, Mobile | Ja | Ja |
| Out-of-Home | Ja | Ja |
| Apps | Ja | Ja |
| E-books | Ja | Ja |
| Video/Audio | Ja | Ja |
| Ja | Ja | |
| Social media | Ja | Ja |
| Internal | External | |
|---|---|---|
| Ja | Ja | |
| Website, webshop | ||
| Ja | Ja | |
| Online, Mobile | ||
| Ja | Ja | |
| Out-of-Home | ||
| Ja | Ja | |
| Apps | ||
| Ja | Ja | |
| E-books | ||
| Ja | Ja | |
| Video/Audio | ||
| Ja | Ja | |
| Ja | Ja | |
| Social media | ||
| Ja | Ja | |
Modules
Marketing Calendar
Campaigns can be made accessible to the trade in a Gantt-like view. Trade partners are proactively guided through the measures of a cross-channel campaign and can also supplement their own measures and be reminded of measures.
Standalone applicable
Budget Management (Advertising Cost Subsidy)
Possibility of subsidizing the ordering of individual advertising materials inside and outside the portal. Order verification by head office and/or agency possible. Accounts and budgets are assigned to the users of the system by the head office.
Standalone applicable
Module overview (offline channels)
Print (printed matter, inserts, mailshot, mailing), advertisements, Out Of Home. Extensive databases with distribution media as well as area and target group selection are available. Use of CRM data possible.
Standalone applicable
Module overview (online channels)
Online Banner, E-Mail Newsletter and Facebook/Google/Instagram Ads (transmission of the package booking to media agency. Extensive databases with distribution media as well as area and target group selection are available. Use of CRM data possible.
Standalone applicable
Automated, multi-level direct marketing (Direct Marketing Cockpit/CRM)
Centrally initiated measures can be executed on a local level, multi-stage (e-mail, letter, SMS, call center) and automated. Central and local CRM data can be used. Performance measurement possible at any time.
Standalone applicable
Offer Database (Offer Data Base)
Central storage solution for reusable content from which advertising materials are generated. Control and change of offers with one click across all channels and advertising media possible.
Standalone applicable
Media Asset Library
Media Asset Library for the structured categorization, management, grouping, distribution (download, shopping cart dispatch) and validation of assets of any file format. It is also possible to use the assets directly in the advertising media.
Standalone applicable
Online Shop
Clear ordering system for various advertising materials, POS materials or promotion and event packages. Everything online and within the marketing management system for easy operation and user orientation.
Standalone applicable
Website Building Kit
Centrally provided web presence with individualization options for the sales partner. In this way, central and regional interests are united on one website and a uniform brand presence of all partners on the web is guaranteed.
Standalone applicable
More modules
All the basic settings of the Marketing Management System (MMS) are controlled from our base: from central data management to a role and rights system to reporting. With the help of various reporting tools, all important data regarding system usage (logins, campaign effectiveness, marketing activities, budgets, etc.) can be presented from different perspectives within the framework of standardized or individual reports. The evaluations help to optimize the planning and execution of campaigns for the future. In order to keep a clear overview of the measures from the MMS at any times, MEHRKANAL also provides a marketing planner or a campaign manager, for example. This enables us to control and implement all activities throughout the year in a targeted manner. Further information is upon upon request.
System basis
| Frontend devices | Desktop PC, Laptop, Notebook, Tablet PC, Smartphones |
|---|---|
| Frontend operating systems | Windows, iOS, Linux |
| Frontend web browsers | All common desktop browser |
| Frontend technology | AJAX, DHTML |
| Server operation systems | Linux |
| Server technology | PHP |
| Webserver | Apache |
| PDF engine | PDFlib |
| Database system | mySQL |
| Operating | On provider server or On customer server |
| Frontend devices | |
|---|---|
| Desktop PC, Laptop, Notebook, Tablet PC, Smartphones | |
| Frontend operating systems | |
| Windows, iOS, Linux | |
| Frontend web browsers | |
| All common desktop browser | |
| Frontend technology | |
| AJAX, DHTML | |
| Server operation systems | |
| Linux | |
| Server technology | |
| PHP | |
| Webserver | |
| Apache | |
| PDF engine | |
| PDFlib | |
| Database system | |
| mySQL | |
| Operating | |
| On provider server or On customer server | |
Interfaces
| Pre-press and printing | External data sources such as customer relationship management (CRM) systems or merchandise management systems (e.g. SAP) or product information management (PIM) systems can be quickly and simply integrated in existing infrastructures at any time. |
|---|---|
| Order systems | E.g. SAP |
| Databases | The media asset management module offers users a wide range of image, text, video, sound and online materials. With accompanying information and diverse options to order selected data as assets, download them or forward them. |
| Other |
| Pre-press and printing | |
|---|---|
| External data sources such as customer relationship management (CRM) systems or merchandise management systems (e.g. SAP) or product information management (PIM) systems can be quickly and simply integrated in existing infrastructures at any time. | |
| Order systems | |
| E.g. SAP | |
| Databases | |
| The media asset management module offers users a wide range of image, text, video, sound and online materials. With accompanying information and diverse options to order selected data as assets, download them or forward them. | |
| Other | |
Licence models
| Costs for system setup | Negotiable |
|---|---|
| Buying license |
Ja
Negotiable |
| Rental license |
Ja
Negotiable |
| Costs for system setup | |
|---|---|
| Negotiable | |
| Buying license | |
|
Ja
Negotiable |
|
| Rental license | |
|
Ja
Negotiable |
|
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