Marketing Planning Software

Provider

Uptempo GmbH

www.uptempo.io/

Updated on: 2024-02-22

System description Marketing Planning Software

Uptempo is a global leader in marketing planning software. The Uptempo platform enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan better, pivot faster, spend smarter, and execute with confidence. Uptempo is used by more than 625,000 marketers at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Unilever and Land O’Lakes. For more information, please visit www.uptempo.io. 

Initial installation: 2008

Picture gallery

Reference customers

Zeiss, tesa, Thalia, Best Buy, Brita, Festo, Red Wing Shoes, Rodenstock, TMD Friction

Media channels (internal / external)

	Internal	External
Print	Ja	Ja
Website, webshop	Ja	Ja
Online, Mobile	Ja	Ja
Out-of-Home	Ja	Nein
E-paper	Ja	Ja
E-books	Nein	Ja
Video/Audio	Ja	Nein
E-mail	Ja	Ja
Social media	Ja	Ja


Internal	External
Print
Ja	Ja
Website, webshop
Ja	Ja
Online, Mobile
Ja	Ja
Out-of-Home
Ja	Nein
E-paper
Ja	Ja
E-books
Nein	Ja
Video/Audio
Ja	Nein
E-mail
Ja	Ja
Social media
Ja	Ja

Modules

Marketing Campaign Planning

Keep teams aligned and on track to meet targets with Uptempo’s marketing planning software. Set goals, predict performance, build campaign briefs, activities, allocate funds, and monitor creative work. Now you can track spend, measure results, and pivot.

Standalone applicable

Marketing Finance Management

Consolidate budgets, investment plans, spend and results on a single platform where activities are connected to objectives. Cut through stifling manual processes with automated spend reconciliation, approvals, transfers, and re-allocations.

Standalone applicable

Marketing Work Management

Cut through suffocating internal content review and approval processes with a powerful workflow automation. This reduces latency, helping teams move with greater speed and agility to initiate, change, and complete critical work from a single system.

Standalone applicable

System basis

Frontend devices	Browser-based application: desktop PC, laptop, etc.
Frontend operating systems
Frontend web browsers
Frontend technology	REACT, extJS, Angular
Server operation systems
Server technology	Java, Adobe InDesign Server
Webserver
PDF engine	Adobe InDesign Server
Database system	MySQL 8
Operating	On provider server

Frontend devices
Browser-based application: desktop PC, laptop, etc.
Frontend operating systems

Frontend web browsers

Frontend technology
REACT, extJS, Angular
Server operation systems

Server technology
Java, Adobe InDesign Server
Webserver

PDF engine
Adobe InDesign Server
Database system
MySQL 8
Operating
On provider server

Interfaces

Pre-press and printing	Yes
Order systems	ERP: e. g. SAP S/4HANA and Oracle Further applications on demand.
Databases	MS SQL, mySQL, and Oracle Further applications on demand.
Other	- Connections to a variety of systems (CRM, Procurement, Finance, PM, MAP, Content,...) - Integration of external DAM systems - Central management of external performance data - Desktop application plug-ins - Customized integration

Pre-press and printing
Yes
Order systems
ERP: e. g. SAP S/4HANA and Oracle Further applications on demand.
Databases
MS SQL, mySQL, and Oracle Further applications on demand.
Other
- Connections to a variety of systems (CRM, Procurement, Finance, PM, MAP, Content,...) - Integration of external DAM systems - Central management of external performance data - Desktop application plug-ins - Customized integration

Licence models

Costs for system setup	The setup costs depend on the specific project scope.
Buying license
Rental license	Ja Software-as-a-Service price on request depending on product selection and number of users.

Costs for system setup
The setup costs depend on the specific project scope.
Buying license

Rental license
Ja Software-as-a-Service price on request depending on product selection and number of users.

Own services in the market overview

Uptempo Services (Uptempo GmbH)

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