An affiliate programme is a marketing strategy in which companies invite partners (affiliates) to promote their products or services and refer potential customers.
This is usually done via special tracking links or codes that are assigned to affiliates and used to track the traffic and sales generated by affiliates. In return, affiliates receive a commission or share of revenue for each successful sale or desired action.
Affiliate programmes play an important role in marketing as they allow companies to expand their reach and attract new customers without spending additional marketing budget on advertising.
Affiliates benefit because they have the opportunity to advertise suitable products or services and receive a financial reward for doing so. The affiliate programme therefore means a win-win situation.