An app is a software application developed specifically for mobile devices such as smartphones and tablets. Its functions enable brand- or industry-specific companies to interact with their customers in a specific way and sell products or services. Operators of this type of app are brand companies or businesses that belong to a specific industry or deal with a specific topic. Apps are therefore an essential tool in online marketing to ensure a strong presence on mobile devices, effectively reach the target group and improve customer loyalty.
Examples of brand-, industry- or topic-specific apps include apps for fashion brands, automotive brands, mobile phone providers, transport companies or apps for craftsmen, construction managers, tourism companies and restaurants.