Audio streaming platform Spotify
Media channel Audio streaming platform Spotify
Spotify is one of the best-known and most widely used audio streaming platforms, allowing users to play music, podcasts and other audio-based content over the internet in real time. Companies can place targeted adverts and sponsor artists or influencers with large followings.
Another important function of Spotify is its algorithmic recommendations. Spotify analyses the listening behaviour of its users and offers personalised music and podcast recommendations. Companies can use this function to place their products or services in suitable contexts.
Spotify also offers the option of audio adverts that are played between songs. Due to the detailed target group selection and precise targeting, companies can direct their advertising messages exactly to the predefined audience.
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