Audio streaming platforms
Media channel Audio streaming platforms
An audio streaming platform is a digital platform that enables users to play music, podcasts and other audio-based content over the internet in real time. The platform offers an extensive collection of audio content from various artists as well as personalised playlists and recommendations based on users' individual preferences. The platform offers various advertising formats such as audio spots, sponsored playlists or native ads that are seamlessly integrated into the content flow. Companies can target their ads based on criteria such as demographic characteristics, music preferences or individual listening behaviour.
Audio streaming platforms can be Spotify, Amazon Prime Music, YouTube Music, Apple Music, Deezer or Tidal.
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