Cinema in marketing refers to the specific use of moving images on large screens to promote products and brands. It provides an intensive experience to create an emotional connection with viewers and build brand awareness.
Examples of the use of cinema in marketing include running commercials before films shown in cinemas, sponsoring film premieres or festivals, product placements in films or producing your own short films or trailers to promote a specific product or service. Companies often use the cinema to address their target groups in an entertaining and captivating way and to communicate their brand messages effectively.