Corporate lounge areas are specially designed spaces that serve as a meeting point for customers and have an important marketing function. They are designed to attract and retain customers and motivate them to buy.
Examples include waiting areas in car dealerships or lounges and restaurants in retail shops. In these areas, customers can find out about products and interact with the company in a pleasant atmosphere.
The lounge areas allow customers to engage with the company and its products in a pleasant environment. They are often equipped with comfortable seating, multimedia equipment and informative materials. The objective is to offer customers a place where they like to linger and engage more intensively with the company's offerings.