Corporate publications are marketing tools that companies use to communicate their products, services and brand messages and to strengthen their image.
They include printed brochures, customer magazines, company reports, annual reports, product catalogues, newsletters and digital content such as websites and blogs. Corporate publications are used to inform customers, attract new customers and position the company as an expert.
The function of corporate publications is to provide information about the company, its products and services, to convince potential customers and to retain existing customers. They can be used to share relevant information, introduce new products, present success stories and customer testimonials and position the company as an expert in its field.