Digital signage, also known as POS TV (point-of-sale TV), refers to the use of digital screens and interactive media content for communication and advertising. The electronic display systems are used to transmit advertising messages, product information and other relevant content to potential customers in as close to real time as possible.
The function of digital signage in marketing is to attract the attention of customers and provide them with specific information about products, services or special offers. By placing the screens in strategic locations in the sales environment, visual, audio-visual and interactive content can be used to provide an engaging and effective advertising message.
Other areas of application for digital signage include the transfer of information, directions, emergency instructions, internal company communication and entertainment.