Events in the context of online and offline marketing are activities or events that are organised in a specific way to attract the attention and participation of potential customers or audiences.
In the area of online marketing, events refer to virtual events that are held via digital channels. Examples include webinars, live chats and Q&A sessions where companies showcase their knowledge and expertise to engage with potential customers and generate leads. These online events offer the opportunity to get in touch with a wide audience and exchange information.
In offline marketing, on the other hand, events include physical events such as trade fairs, conferences, product presentations or on-site customer events. These events offer the opportunity to build personal relationships, present new products and make direct contact with potential customers.