The extranet in the context of online marketing is a protected network that enables collaboration and the exchange of information between companies and their external partners, such as customers, suppliers, distributors or dealers. It is an extension of the internal company network and provides selected people outside the company with access to specific resources, data and applications.
By accessing the extranet, important information such as product catalogues, price lists, order status or marketing materials can be retrieved. Partners, such as dealers, can in turn place orders, check the order status and manage their stock levels.
Another application of the extranet in online marketing is the integration of customer feedback. Customers can leave feedback on products, services or their customer experience via the extranet.