The field sales force includes a company's activities aimed at establishing direct contact with potential customers and maintaining relationships with existing customers. The aim is to market products or services and close sales.
The field sales force can perform various marketing tasks in order to increase a company's sales and market presence. This includes customer acquisition, customer care, product presentation, sales negotiations and market observation.
The sales force can also use various promotional marketing tools, including sales brochures, product samples, presentation materials, business cards and merchandising materials. The exact selection of advertising materials depends on the company's industry, the product or service and the target group.