A gaming platform is a digital platform that enables players to play, share and interact with electronic games. It is used as a central hub for players to interact with others and exchange content in a variety of ways. Gaming platforms often also provide players with additional functions such as chat, forums, leaderboards or challenges.
Well-known software providers include Origin and Steam, while frequently used gaming consoles include Playstation and Xbox.
For online marketing, gaming platforms offer an interesting opportunity to place targeted advertising. Thanks to the large number of registered users and their specific preferences, companies can address their target groups in a focused manner and make them customised offers. Gaming platforms also enable direct interaction between players and companies, for example through participation in surveys.