The guerrilla marketing action is a creative and unconventional marketing strategy that aims to attract attention and generate a strong response in a short period of time. It is often carried out with surprising, original and unexpected actions to appeal to the target group emotionally and awaken their curiosity.
Guerrilla marketing can take various forms, such as street art, flash mobs, viral marketing, product placement in films, social media campaigns and much more.
A well-known example of a guerrilla marketing action was the campaign by energy drink manufacturer Red Bull, in which an extreme athlete performed a stratospheric jump from a height of 39 kilometres. This impressive campaign attracted worldwide attention and generated enormous media coverage, which led to an increase in brand awareness and sales.