Household distribution

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Media channel Household distribution

Household distribution of printed materials in marketing refers to the distribution of printed advertising items to different households in order to achieve specific marketing objectives. Companies can use it to send targeted advertising messages to potential customers in certain geographical areas, which includes direct mail, supplement advertising or print mailings for the dialogue marketing.
An example of household print distribution is selecting specific neighbourhoods or postcode areas in which to target potential customers with personal advertising messages. For example, a retail shop could have a print mailing distributed to households in close proximity to the shop to reach local customers and increase traffic to the shop.

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