Influencer marketing

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Media channel Influencer marketing

Influencer marketing describes a marketing strategy in which companies use specific influencers, i.e. people with a large online reach and influence, to promote their products or services and reach their objective.
Influencers act as brand ambassadors and use their credibility and authenticity to present and recommend products or services, usually on their social media channels.
Examples of the use of influencer marketing include collaborations between fashion companies and influencers, where they wear and report on the latest trends. Influencers can also recommend travel destinations and thus support tourism companies. Influencers are also often used in the food and cosmetics industry to present their products and increase sales through their popularity.

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