Media channel Messenger WhatsApp
WhatsApp is an instant messaging service that allows users to send and receive messages, files and multimedia content over the internet. In the context of one-to-one marketing, WhatsApp can be used by companies to establish individual communication with customers and send personalized marketing messages.
One example is customer support, where customers ask questions or problems via Messenger in order to receive a quick and efficient solution. This enables direct communication and increases customer satisfaction.
Another example of the use of WhatsApp is a company that sends its customers order confirmations and delivery notifications via Messenger. Through this direct communication, customers can receive information about their order quickly and easily and the company can build a personal relationship with its customers.
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