A messenger in the context of online marketing refers to a communication platform or application that enables companies to interact with customers or potential customers via messaging services. It is used to maintain direct and personal contact in order to exchange information, answer questions and advertise products or services.
The best-known messengers include WhatsApp, Facebook Messenger, Instagram Direct, WeChat, Telegram and Signal.
A messenger allows real-time communication between customers and companies, which can be carried out efficiently using chatbots and automated responses.
Messenger newsletters are characterised by high acceptance and open rates.