Newspapers, periodicals, magazines (publishing objects)
Media channel Newspapers, periodicals, magazines (publishing objects)
Newspapers, periodicals and magazines are important publishing objects in marketing. They serve as an effective means of communication in print and digital media to spread information, advertising and editorial content to a broad readership.
Companies use them as advertising media to promote their products, services or brands and can place adverts in various formats. They also provide a source of information for potential customers, who can read press releases or editorial articles about companies and their offers.
Examples of their use in practice could be the placement of adverts in a regional newspaper, a trade journal or the publication of an editorial article. The type of advertising media ranges from classic adverts to innovative forms of advertising such as QR codes or augmented reality ads.
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