An online comparison portal is a platform that enables users to compare different products or services with each other. It is designed to provide consumers with comprehensive information and data to help them make informed decisions.
Well-known comparison portals include Check24, Idealo, Trivago, Verivox, Expedia, Billiger.de and Tarifcheck. Depending on the platform, a direct purchase or redirection to the provider is possible.
Depending on the platform, there are various advertising options, such as sponsored listings, banner advertising, newsletter advertising, reviews or partnerships. In the case of partnerships, customers receive exclusive offers that come to the provider via the comparison portal.