An online directory is a digital platform that provides a collection of information about companies, services or products and makes it accessible to the general public.
It is used as a central point of contact to draw the specific attention of potential customers to a company and provide them with relevant information, such as contact details, opening hours, reviews or product descriptions.
By being listed in an online directory, companies can increase their visibility, boost their reach and attract specific new customers.
Well-known online directories, which can be industry-independent or industry-specific depending on their focus, include Google My Business, Yelp, Bing Places, Yellow Pages or Tripadvisor. The following platforms can be relevant for recruitment: LinkedIn, Xing, StepStone, Indeed or Monster.