Out-of-home (OOH) posters are a large-format advertising medium in public spaces that is used to reach a broad target group at highly frequented locations such as streets, bus stops or railway stations. It enables companies to increase their brand awareness, advertise products or services and reach potential customers who are outside their home environment.
Online and offline advertising media are used, such as large billboards, digital advertising spaces, advertising pillars, billboards, City Light or Megalight spaces.
One application example is the use of OOH posters in combination with online marketing. By integrating QR codes or special links on the posters, passers-by can go directly to the website of the advertised company and obtain further information. This allows the effectiveness of the advertising campaign to be measured and the success of the OOH posters to be analysed.