Out-of-home (OOH) ambient media are online and offline advertising formats that are placed outside your home in your direct and everyday living environment.
These include restaurants, sports facilities, supermarkets, petrol stations, airports, railway stations and cinemas. Examples include advertising on shopping bags or digital screens on public transport.
They enable companies to place their messages in specific locations where their potential customers spend time, whether travelling to work, shopping or in their leisure time.
One example is an online shop that places digital adverts on public screens in shopping centres. By presenting its products and drawing attention to offers, it reaches people who are on a shopping trip and may be interested in making a purchase. Another example is advertising on petrol pumps at petrol stations.