Out-of-home (OOH) point-of-sale is a form of marketing in which advertising measures are placed inside and outside shops to address the target group in a specific way and persuade them to make a purchase.
Well-known advertising measures include posters, large-format billboards and digital advertising spaces in car parks, displays, billboards and light boxes at the point of sale, including on shopping carts or in the checkout area.
In offline marketing, an application example for OOH point-of-sale could be the presentation of products or sales promotions in the shop windows of large retail shops. This strategy attracts potential customers and generates interest in the advertised products.
By placing specific advertising messages, companies can maximise their customer reach and influence purchasing decisions.