Out-of-home (OOH) traffic media in marketing refers to advertising media that are used in conjunction with vehicles to achieve high visibility and reach.
By placing advertising messages in public transport, on or in vehicles such as buses, taxis or lorries, companies can increase their brand awareness and advertise products or services.
One example of an application for OOH traffic media is the use of advertising space on buses. Companies can place their brands or products on the sides or backs of buses to make them accessible to a broad target group. This form of advertising can be particularly effective in urban areas where buses have a high presence and are seen by many people.