Print mailings are part of a marketing strategy in which printed advertising materials such as brochures, flyers or postcards are used to send targeted messages to potential customers.
The physical presence and tactile experience increases the probability that the message will be recognised. Examples of applications include product or service launches and customer loyalty.
The types of advertising materials used in print mailing are varied. These include printed brochures, flyers, postcards, mailings with product samples or vouchers and personalised letters. Choosing the right type of advertising media depends on the target group, budget and objectives. By using programmatic print, the elements can be customised especially to the individual recipient.