Product delivery to the customer in the context of marketing refers to the process by which a company delivers its finished products to the final consumer. This process includes the physical transfer of the products or services, as well as the organisation and coordination of all relevant logistical and operational activities.
Product delivery plays a crucial role in marketing, as it represents the link between the company and the customer. Various promotional activities can be associated with product delivery to the customer, such as packaging design, inserts and information material, personalised greeting cards or offers, outer packaging as well as customer feedback and reviews.