The product and service experience in marketing refers to the holistic customer experience when interacting with a product or service. It includes physical features, accompanying services and interactions.
Examples include impressions in retail shops with friendly staff and pleasantly designed sales areas or product experiences during car test drives.
The product and service experience can be communicated through various advertising media. This can be done through targeted advertising campaigns that convey the customer experience through visual and textual representations. In addition, companies can use digital platforms such as websites and social media to inform customers about the experience and encourage them to try it out.