Radio as an advertising platform allows the distribution of auditory content via electronic devices such as radios, car radios or internet-enabled devices. Radio advertising reaches a broad target group and can build strong emotional ties to the brand.
Radio offers various possibilities as an advertising medium. In addition to classic radio spots, in which a short advertising message is presented, there are also so-called sponsor placements, in which a company supports a radio programme and is thus integrated into the programme. Furthermore, competitions or co-operations with radio stations can be used to carry out attention-grabbing campaigns and present your own brand.
Radio broadcasting technologies include FM (ultra-short wave), DAB (digital audio broadcasting), internet radio and satellite radio.