Retail media platform
Media channel Retail media platform
A retail media platform is an online marketing platform that helps to increase the sales of brand companies and retailers by selling advertising space on their digital sales channels to advertisers.
Well-known retail media platforms include Amazaon, Zalando, Otto, About You, Media-Markt Saturn, Douglas, Obi, Schwarz Media, Rewe, notebooksbilliger.de, Asos and Breuninger.
Advertisers have various options for placing adverts, depending on the respective platform, including sponsored product ads, sponsored listings, display ads or native ads.
In contrast to online marketplaces, retail media platforms focus on advertising and visibility.
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