Shop windows and display areas in retail are areas in physical shops where products or services are displayed. They serve as visual presentation areas to attract the attention of potential customers and generate interest in the products or services on offer.
Advertising materials include posters, beach flags and banners, decorations, lighting, signs and multimedia elements.
Exhibition areas are also very important in the digital space. Virtual representations of products and services improve the online shopping experience to appeal to customers. By using high-quality images, videos and detailed descriptions, companies can gain the trust of customers and ultimately increase the conversion rate.