SMS means "Short Message Service" and is a form of communication with short text messages sent by companies to customers or potential customers.
The function is to inform customers about offers, promotions or news. Examples of its use are notifications of special offers and SMS surveys. SMS messages can contain various advertising material such as text, links, images or videos. Direct communication and personalisation of messages increase the success of marketing campaigns.
An example of the use of SMS in marketing is the notification of customers about special offers or discounts. A retail network can, for example, send a text message to customers informing them of an upcoming sales promotion and providing them with exclusive voucher codes.