Facebook is a major social media platform in online marketing with around three billion monthly users worldwide. The Facebook social media platform enables users to network, share content and communicate with each other.
One of the important functions of Facebook in marketing is the creation of company pages. Companies can create a page to showcase their brand, share news and updates with their followers and strengthen customer loyalty. The page can serve as a platform for customer communication, allowing customers to ask questions, leave feedback and engage with the company.
Facebook also offers various advertising options such as adverts in the user's newsfeed, which can be displayed to specific target groups based on differentiated parameters. Interactive advertising formats such as competitions or surveys are also available.