Pinterest is a social media platform with around 500 million users worldwide, where users can collect and share images and visual content.
Pinterest is important in online marketing as it allows companies to present their products visually. By creating boards on specific topics or product categories, companies can organise content to appeal to potential customers.
For example, a furniture manufacturer can present its products using high-quality images of furnishing examples.
On Pinterest, various advertising media such as images, paid adverts ("Promoted Pins" and "Rich Pins"), videos and carousel ads can be used to attract the attention of users. In contrast to Instagram, Pinterest is more focussed on inspiration and the collection of visual content and ideas.