Reddit is a social media platform, also known as an online community network or social news aggregator, on which users can post content, including text, images, videos or links. Every day, 73 million users worldwide use the Reddit platform.
The posts are managed in around 100,000 categorised community forums, known as subreddits, and can be rated by users through voting. By placing targeted posts in relevant subreddits, companies can increase their reach and raise awareness of their brand.
Advertising options include "Promoted Posts", which are placed within the feeds, or "Conversational Placements" for placements within discussion posts. Brands can present themselves live under the keyword "Ask me anything" and answer questions.
A co-operation between Reddit and Google regarding technology and content increases the relevance of Reddit in marketing.