Snapchat is a popular social media platform, especially for younger target groups. It allows users to create photos and videos and make them visible for a limited time. Shared content is automatically deleted after a set time, usually between a few seconds to 24 hours. New is the AI chatbot My AI within the friends list.
Companies can create creative videos to promote their products, use geofilters and run different types of adverts. Geofilters are special graphics or labels that can be placed over snaps. Companies can use geofilters to advertise their brand at events or in certain regions.
Snapchat's AR (augmented reality) function allows users to virtually try on items of clothing. Information on price and availability is displayed at the same time. One click gives the option to buy directly.