Transaction documents in marketing are used to record the exchange of products or services between companies and customers. Transaction documents can take various forms, including invoices, delivery notes, confirmations, receipts and warranty cards.
These documents play an important role in marketing, as they not only serve as legal proof, but can also be used as a marketing tool to strengthen brand image and promote customer relationships.
By integrating the brand logo, company name and design elements, transaction documents can represent the company and at the same time strengthen customer confidence.
An example of the use of transactional documents in marketing is the inclusion of a company logo and an advert on invoices to communicate the brand image.