TV private sector

Show overview

Media channel TV private sector

TV in the private sector are commercial television stations that are operated independently of state or public institutions.
They play an important role in marketing as they reach a large viewer base and therefore offer an effective platform for advertising.
Companies can advertise their products or services to a wide audience and increase their brand awareness through commercials, some of which are informative or entertaining, sponsorship or product placements in TV series or teleshopping.
With "Addressable TV", TV devices that realize the HbbTV standard make it possible to merge TV and Internet content and play out target group-relevant advertising.
RTL Deutschland and ProSiebenSat.1 Media are among the largest private german broadcasters.

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