TV private sector

Show overview

PDF version of media channel description

Media channel TV private sector

TV in the private sector are commercial television stations that are operated independently of state or public institutions.
They play an important role in marketing as they reach a large viewer base and therefore offer an effective platform for advertising.
Companies can advertise their products or services to a wide audience and increase their brand awareness through commercials, some of which are informative or entertaining, sponsorship or product placements in TV series or teleshopping.
With "Addressable TV", TV devices that realize the HbbTV standard make it possible to merge TV and Internet content and play out target group-relevant advertising.
RTL Deutschland and ProSiebenSat.1 Media are among the largest private german broadcasters.

Connected media channels

App (Brand, topic)
Audio streaming platforms
Cinema
Email, email newsletter
Event
Influencer marketing
Messenger
Newspapers, periodicals, magazines (publishing objects)
Online marketplace (Advertising medium)
Online shop (Brand)
Out of Home (OOH)
Podcast (Advertising medium)
Point of sale (POS), Showroom
Print mailing
Product, service (Advertising medium)
Public Relation
Radio
Reviews, recommendations
Shop windows, display areas
TV public sector
TV streaming platform, Connected-TV
Video streaming platform
Website (Brand, topic)

This market overview has been compiled with great care. Nevertheless, incorrect information cannot be entirely avoided. Melaschuk-Medien accepts no liability for the content. Users are responsible for using and verifying the information provided. Please let us know if you have any comments, suggestions for changes or notifications according to the Digital Services Act (DSA) in the contact form.

to top