TV in the public sector refers to state-regulated television channels that are characterised by high-quality content and have fewer advertising interruptions than commercial channels, as these channels are mainly financed by licence fees.
Companies can place their advertising messages here in a reputable environment and increase their brand awareness.
The type of advertising material used in public service TV ranges from classic advertising spots and sponsorship inserts to editorial contributions and programme partnerships.
However, it should be noted that advertising communication in public TV media is subject to the broadcasters' guidelines and directives in order to maintain the integrity of the programme and ensure a clear separation between advertising and editorial content.
The public german broadcasters include ARD, ZDF, 3SAT, ARTE, KI.KA and the "third" programmes.