Video streaming platform Amazon Prime
Media channel Video streaming platform Amazon Prime
Amazon Prime is a video streaming platform on which users can stream films, series and other video content over the internet.
Amazon Prime plays an important role in marketing, as it appeals to a large target group and can advertise brands and products. Companies can advertise through commercials, sponsorship of shows or events or product placements.
One example is the collaboration of companies with well-known film or series productions to place their products or services in the content. This enables a direct association between the brand and popular films or series, which can lead to increased visibility and a positive image.
Amazon Prime also makes it possible to carry out targeted advertising campaigns based on user behaviour and preferences. Based on the data collected, personalised ads can be placed to maximise the effectiveness of marketing activities.
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