Netflix is a leading video streaming platform with over 200 million subscribers worldwide. Netflix plays an important role in marketing as it allows companies to effectively present their advertising messages to a wide audience. By running adverts before, during or after streaming content, companies can increase their brand awareness and attract new customers.
For example, a company that manufactures cosmetic products can run adverts before or during the streaming of popular series or films. These commercials allow viewers to familiarise themselves with the products and purchase them directly online if they are interested. Thanks to Netflix's broad reach, companies can effectively reach their target groups and achieve their marketing goals.